SAN BRUNO, Calif. – Last month, a YouTube user, TomR35, uploaded a clip from the AMC series “Mad Men” in which Don Draper makes a heartfelt speech about the importance of nostalgia in advertising. Viewers wouldn’t notice, but that clip also makes an important point about modern advertising – YouTube is an increasingly fruitful place for advertisers. In the past, Lions Gate, which owns the rights to the “Mad Men” clip, might have requested that TomR35’s version be taken down. But it has decided...
Full Story: The Times of India
